Ben is a graphic designer creating brand identities, editorial design and visual systems defined by clarity, restraint and strong visual direction.
Coca Cola
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Branding & Clothing
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In response to the D&AD New Blood brief, I developed a concept to re-engage Gen Z with Coca-Cola through an event celebrating vintage fashion, sustainability, and emerging creatives. The project positions Coca-Cola as a cultural curator partnering with young talent to showcase sustainable fashion made from recycled vintage garments. The bespoke logotype reflects how, much like vintage fashion, a variety of contrasting styles can be repurposed and brought together to create a statement that stands out with character. Speculative garment concepts explored with Midjourney extend this visual language, imagining forward-looking designs that amplify the brand’s commitment to creativity and conscious consumption.
CC_01.jpg
CC_02.mp4
CC_03.mp4
CC_04.jpg
CC_05.mp4
CC_06.jpg
CC_07.gif
CC_08.jpg
Coca Cola
,
Branding & Clothing
,
In response to the D&AD New Blood brief, I developed a concept to re-engage Gen Z with Coca-Cola through an event celebrating vintage fashion, sustainability, and emerging creatives. The project positions Coca-Cola as a cultural curator partnering with young talent to showcase sustainable fashion made from recycled vintage garments. The bespoke logotype reflects how, much like vintage fashion, a variety of contrasting styles can be repurposed and brought together to create a statement that stands out with character. Speculative garment concepts explored with Midjourney extend this visual language, imagining forward-looking designs that amplify the brand’s commitment to creativity and conscious consumption.
CC_01.jpg
CC_02.mp4
CC_03.mp4
CC_04.jpg
CC_05.mp4
CC_06.jpg
CC_07.gif
CC_08.jpg
Acne Studios Zine
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Publication
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Two editorial zines created for Acne Studios: one exploring the visual language and key silhouettes of the SS25 menswear collection, and another documenting selected current-season pieces through styled product studies. Designed with a focus on considered image scale and placement, negative space, and typographic restraint to reflect the brand’s quietly offbeat aesthetic. This was a self-initiated concept project.
ACNE_01.gif
ACNE_02.jpg
ACNE_03.gif
ACNE_04.jpg
ACNE_05.jpg
ACNE_06.jpg
ACNE_07.jpg
ACNE_08.jpg
Acne Studios Zine
,
Publication
,
Two editorial zines created for Acne Studios: one exploring the visual language and key silhouettes of the SS25 menswear collection, and another documenting selected current-season pieces through styled product studies. Designed with a focus on considered image scale and placement, negative space, and typographic restraint to reflect the brand’s quietly offbeat aesthetic. This was a self-initiated concept project.
ACNE_01.gif
ACNE_02.jpg
ACNE_03.gif
ACNE_04.jpg
ACNE_05.jpg
ACNE_06.jpg
ACNE_07.jpg
ACNE_08.jpg
Round Twelve
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Branding
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Round Twelve is a brand refresh for a boxing label led by two Gen Z founders out of Prague. Built on a strong online presence driven by culturally resonant content, the brand shifts toward a luxury-led identity with global ambitions. The new logo embodies dynamic energy and sharp precision, capturing boxing’s intensity through clean, angular forms. This refined geometry balances sportiness with sophistication, crafting a modern, art-directed aesthetic that speaks to a style-conscious generation while staying authentic to the sport. Designed to perform seamlessly across apparel and digital, the mark anchors Round Twelve’s ambition to stand apart from competitors and redefine boxing culture with a refined edge.
R12_01.jpg
R12_02.mp4
R12_03.jpg
R12_04.jpg
R12_05.jpg
R12_06.mp4
R12_07.gif
R12_08.JPG
Round Twelve
,
Branding
,
Round Twelve is a brand refresh for a boxing label led by two Gen Z founders out of Prague. Built on a strong online presence driven by culturally resonant content, the brand shifts toward a luxury-led identity with global ambitions. The new logo embodies dynamic energy and sharp precision, capturing boxing’s intensity through clean, angular forms. This refined geometry balances sportiness with sophistication, crafting a modern, art-directed aesthetic that speaks to a style-conscious generation while staying authentic to the sport. Designed to perform seamlessly across apparel and digital, the mark anchors Round Twelve’s ambition to stand apart from competitors and redefine boxing culture with a refined edge.
R12_01.jpg
R12_02.mp4
R12_03.jpg
R12_04.jpg
R12_05.jpg
R12_06.mp4
R12_07.gif
R12_08.JPG
Pol Roger
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Packaging
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A commemorative packaging concept for Pol Roger Champagne, created to celebrate the brand’s long-standing relationship with ambassador Winston Churchill. Inspired by Churchill’s beloved horse, the design uses analogue techniques and hand-rendered typography to evoke a sense of weathered elegance and historical depth. The outcome redefines traditional luxury through a modern, art-directed lens – offering a fresh yet respectful visual language that resonates across generations.
PR_01.jpg
PR_02.mp4
PR_03.jpg
PR_04.jpg
PR_05.jpg
PR_06.mp4
PR_07.jpg
PR_08.mp4
Pol Roger
,
Packaging
,
A commemorative packaging concept for Pol Roger Champagne, created to celebrate the brand’s long-standing relationship with ambassador Winston Churchill. Inspired by Churchill’s beloved horse, the design uses analogue techniques and hand-rendered typography to evoke a sense of weathered elegance and historical depth. The outcome redefines traditional luxury through a modern, art-directed lens – offering a fresh yet respectful visual language that resonates across generations.
PR_01.jpg
PR_02.mp4
PR_03.jpg
PR_04.jpg
PR_05.jpg
PR_06.mp4
PR_07.jpg
PR_08.mp4