Ben Grace - graphic designer

Coca Cola

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Branding & Clothing

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In response to the D&AD New Blood brief, I developed a concept to re-engage Gen Z with Coca-Cola through an event celebrating vintage fashion, sustainability, and emerging creatives. The project positions Coca-Cola as a cultural curator partnering with young talent to showcase sustainable fashion made from recycled vintage garments. The bespoke logotype reflects how, much like vintage fashion, a variety of contrasting styles can be repurposed and brought together to create a statement that stands out with character. Speculative garment concepts explored with Midjourney extend this visual language, imagining forward-looking designs that amplify the brand’s commitment to creativity and conscious consumption.

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Coca Cola

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Branding & Clothing

,

In response to the D&AD New Blood brief, I developed a concept to re-engage Gen Z with Coca-Cola through an event celebrating vintage fashion, sustainability, and emerging creatives. The project positions Coca-Cola as a cultural curator partnering with young talent to showcase sustainable fashion made from recycled vintage garments. The bespoke logotype reflects how, much like vintage fashion, a variety of contrasting styles can be repurposed and brought together to create a statement that stands out with character. Speculative garment concepts explored with Midjourney extend this visual language, imagining forward-looking designs that amplify the brand’s commitment to creativity and conscious consumption.

CC_01.png

CC_02.mp4

CC_03.mp4

CC_04.mp4

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CC_06.png

CC_07.gif

CC_08.png

Absora

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Branding & Packaging

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Absora is a wellness startup creating sleep patches for a Gen Z audience facing rising stress and disrupted sleep. Studies show over 70% of Gen Z struggle with sleep, underscoring a growing need for fresh, restorative solutions. Working alongside Tom at Studio Apply, we developed a visual identity rooted in a nuanced interplay of soft gradients and fluid curved lines. These elements, drawn directly from the organic shape of the patch, create a seamless cohesion across packaging and digital platforms, embodying the brand’s ethos of calm and renewal. This approach ensures the identity feels both contemporary and immersive, inviting a sensory connection that extends beyond the visual. The logo features a custom ‘O’ inspired by the patch’s form, serving as a distinctive and confident brand signature. This bespoke detail enhances instant recognition across contexts while reinforcing Absora’s position as a thoughtful, design-led solution within the competitive wellness space. The identity captures the delicate balance between modernity and approachability, speaking directly to a generation seeking clarity amid complexity. In Collaboration with Studio Apply Ben Grace & Tom McElroy

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absora_04.mp4

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absora_06.mp4

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Absora

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Branding & Packaging

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Absora is a wellness startup creating sleep patches for a Gen Z audience facing rising stress and disrupted sleep. Studies show over 70% of Gen Z struggle with sleep, underscoring a growing need for fresh, restorative solutions. Working alongside Tom at Studio Apply, we developed a visual identity rooted in a nuanced interplay of soft gradients and fluid curved lines. These elements, drawn directly from the organic shape of the patch, create a seamless cohesion across packaging and digital platforms, embodying the brand’s ethos of calm and renewal. This approach ensures the identity feels both contemporary and immersive, inviting a sensory connection that extends beyond the visual. The logo features a custom ‘O’ inspired by the patch’s form, serving as a distinctive and confident brand signature. This bespoke detail enhances instant recognition across contexts while reinforcing Absora’s position as a thoughtful, design-led solution within the competitive wellness space. The identity captures the delicate balance between modernity and approachability, speaking directly to a generation seeking clarity amid complexity. In Collaboration with Studio Apply Ben Grace & Tom McElroy

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absora_04.mp4

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absora_06.mp4

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Round Twelve

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Branding

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Round Twelve is a brand refresh for a boxing label led by two Gen Z founders out of Prague. Built on a strong online presence driven by culturally resonant content, the brand shifts toward a luxury-led identity with global ambitions. The new logo embodies dynamic energy and sharp precision, capturing boxing’s intensity through clean, angular forms. This refined geometry balances sportiness with sophistication, crafting a modern, art-directed aesthetic that speaks to a style-conscious generation while staying authentic to the sport. Designed to perform seamlessly across apparel and digital, the mark anchors Round Twelve’s ambition to stand apart from competitors and redefine boxing culture with a refined edge.

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R12_08.MP4

Round Twelve

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Branding

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Round Twelve is a brand refresh for a boxing label led by two Gen Z founders out of Prague. Built on a strong online presence driven by culturally resonant content, the brand shifts toward a luxury-led identity with global ambitions. The new logo embodies dynamic energy and sharp precision, capturing boxing’s intensity through clean, angular forms. This refined geometry balances sportiness with sophistication, crafting a modern, art-directed aesthetic that speaks to a style-conscious generation while staying authentic to the sport. Designed to perform seamlessly across apparel and digital, the mark anchors Round Twelve’s ambition to stand apart from competitors and redefine boxing culture with a refined edge.

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R12_02.mp4

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R12_08.MP4

Acne Studios Zine

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Publication

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Two editorial zines created for Acne Studios: one exploring the visual language and key silhouettes of the SS25 menswear collection, and another documenting selected current-season pieces through styled product studies. Designed with a focus on considered image scale and placement, negative space, and typographic restraint to reflect the brand’s quietly offbeat aesthetic. This was a self-initiated concept project.

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Acne Studios Zine

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Publication

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Two editorial zines created for Acne Studios: one exploring the visual language and key silhouettes of the SS25 menswear collection, and another documenting selected current-season pieces through styled product studies. Designed with a focus on considered image scale and placement, negative space, and typographic restraint to reflect the brand’s quietly offbeat aesthetic. This was a self-initiated concept project.

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Pol Roger

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Packaging

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A commemorative packaging concept for Pol Roger Champagne, created to celebrate the brand’s long-standing relationship with ambassador Winston Churchill. Inspired by Churchill’s beloved horse, the design uses analogue techniques and hand-rendered typography to evoke a sense of weathered elegance and historical depth. The outcome redefines traditional luxury through a modern, art-directed lens – offering a fresh yet respectful visual language that resonates across generations.

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