Ben is a graphic designer creating brand identities, editorial design, apparel graphics, and visual systems defined by clarity, restraint, and strong visual direction.

Absora is a wellness startup creating sleep patches for a Gen Z audience facing rising stress and disrupted sleep. Studies show over 70% of Gen Z struggle with sleep, underscoring a growing need for fresh, restorative solutions. Working alongside Tom at Studio Apply, we developed a visual identity rooted in a nuanced interplay of soft gradients and fluid curved lines. These elements, drawn directly from the organic shape of the patch, create a seamless cohesion across packaging and digital platforms, embodying the brand’s ethos of calm and renewal. This approach ensures the identity feels both contemporary and immersive, inviting a sensory connection that extends beyond the visual. The logo features a custom ‘O’ inspired by the patch’s form, serving as a distinctive and confident brand signature. This bespoke detail enhances instant recognition across contexts while reinforcing Absora’s position as a thoughtful, design-led solution within the competitive wellness space. The identity captures the delicate balance between modernity and approachability, speaking directly to a generation seeking clarity amid complexity. In Collaboration with Studio Apply Ben Grace & Tom McElroy