Round Twelve Boxing

Merch & Branding


Round Twelve is a contemporary boxing brand founded by a Gen Z team who approached me for a complete brand refresh. From the outset, the project stood out for its openness to redefining how boxing can be visually communicated—moving beyond tradition while still honouring the sport’s roots.

The goal was to evoke a sense of timelessness, balanced with the modern energy of today’s boxing culture. A key challenge was creating something that felt both aesthetically refined and authentic to the sport’s raw, physical essence.

The final identity strikes this balance—offering a strong sense of art direction and clarity without losing sight of boxing’s integrity. At its heart is a dynamic, stylised mark that delivers a bold yet considered visual presence—rooted in heritage, but undeniably contemporary.




D&AD Coca- Cola

Branding


In response to the D&AD New Blood brief to re-engage Generation Z with the Coca-Cola brand, I developed a conceptual event centred around vintage fashion, sustainability, and collaboration with young creatives.

The concept imagines a Coca-Cola–hosted event in partnership with emerging young creatives, celebrating sustainable fashion through curated pieces made from recycled vintage garments. The aim was to blend Coca-Cola’s cultural heritage with Gen Z’s values of ethical consumption and creative self-expression.

The visual identity is anchored by a custom logotype, inspired by the eclectic mix of styles found in vintage shops. Built from a combination of contrasting typefaces, the logo captures a sense of curated individuality while reflecting the layered, characterful nature of secondhand fashion.

To support and expand the visual direction, I used Midjourney to explore speculative garment concepts made from repurposed materials.

 


Pol Roger Champagne

Packaging

A commemorative packaging concept for Pol Roger Champagne, created to celebrate the brand’s long-standing relationship with ambassador Winston Churchill.

Inspired by Churchill’s beloved horse, the design uses analogue techniques and hand-rendered typography to evoke a sense of weathered elegance and historical depth. The outcome redefines traditional luxury through a modern, art-directed lens – offering a fresh yet respectful visual language that resonates across generations.







I’m Ben, a graphic designer focused on concept-driven, refined work across brand identity, editorial, and visual systems. With a First Class Honours degree and experience across cultural and commercial sectors, my approach is defined by clarity, restraint, and strong visual direction.




Education
BA (Hons) Graphic Design - First Class
BCU 
2024

UAL Foundation Diploma in Art & Design
Leeds Arts University
2020




Experience
Since September 2024, I’ve been working independently as a freelance designer, collaborating with startups and over 30 clothing brands to create distinctive visual identities and apparel-led design. My practice is driven by a genuine passion for creativity and a focus on producing modern, considered work that feels fresh and relevant. Alongside client projects, I’ve built a strong online presence by sharing my design process on TikTok, where my videos have accumulated over 1.3 million views.



 



Archive:

(Design without context)
Scanography experimentation
Design for a Dutch clothing brand
Concept design for stussy
Concept poster for Bottega Veneta
Design for a Swiss clothing brand
Concept Corteiz design
35mm Film photography
Concept Bottega Veneta poster
35mm Film photography
Scanography experimentation
Design for a UK clothing brand
Design for an American clothing brand
35mm Film photography